(044) 223-27-26
(095)-283-88-88
(067)-506-16-04
(044) 223-27-26
(095)-283-88-88
(067)-506-16-04
РусскийEnglishУкраїнський
Home Site map Contacts
Консалтинговая компания SV Development – оценка недвижимости, консалтинг, разработка концепции, оценка квартир, оценка земли, агентство недвижимости
Main page / Marketing researches / Technical task

Marketing researches

Technical task for market research

1. GENERAL MARKET ANALYSIS

  • Tendencies of the suburban real estate market development;
  • Supply volume, and its structure;
  • Potential customer demand volume, and demand structure;
  • A level of competition, and market share of the main players (in %);
  • Assortment and sale policy of the main players;
  • The cause of success and breakdowns upon realisation of cottage towns projects;
  • The market’s problematic zones, perspective tendencies, and other.

2. SUPPLY STRUCTURE ANALYSIS (PRESENT CONDITIONS, FORECAST)

  • Supply structure by regions;
  • Supply structure by highways/directions;
  • Supply structure by remoteness from the city;
  • Supply structure by cottage towns class;
  • Supply structure by a total number of houses/land lots in the estate;
  • Supply structure by size of an estate/land lot;
  • Supply structure by the construction completion terms;
  • Supply structure by the construction stages;
  • Supply structure by the market operators;
  • The combined supply structure.

Supply structure in the context of households

  • Supply structure by a size of land lots within housing estate;
  • Supply structure by a quantity of the houses’ basic projects;
  • Supply structure by construction type (sale object);
  • Supply structure by a house size;
  • Supply structure by a house’s readiness level;
  • Supply structure by a house construction technology;
  • Supply structure by material of a house;
  • Supply structure by a house finishing;
  • Supply structure by the cottages planning (availability of garages, basements, verandas, and other …);
  • Combined supply structure.

Supply structure with a stress on cost parameters

  • Supply structure by a mechanism of realisation;
  • Supply structure by a household cost;
  • Supply structure of 1 square metre cost of a household;
  • Supply structure by maintenance cost;
  • Combined supply structure.

Supply structure with a stress on infrastructure objects

  • Structure of provided services;
  • Supply structure by infrastructure objects;
  • Combined supply structure.

3. DEMAND STRUCTURE ANALYSIS (PRESENT SITUATION, FORECAST)

  • Demand structure by regions;
  • Demand structure by highways/directions;
  • Demand structure by remoteness from the city;
  • Demand structure by cottage towns class;
  • Demand structure by a total number of houses/land lots in the housing estate;
  • Demand structure by housing estate size/land lot;
  • Demand structure by construction stage;
  • Combined demand structure.

Demand structure in the context of households

  • Demand structure by land lots size within housing estates;
  • Demand structure by a number of the houses’ basis projects;
  • Demand structure by construction type (sale object);
  • Demand structure by a house size;
  • Demand structure by a house’s readiness level;
  • Demand structure by a house construction technology;
  • Demand structure by materials of a house;
  • Demand structure by a house finishing;
  • Demand structure by households planning (availability of garages, basements, verandas, and other …);
  • Combined demand structure.

Demand structure with a stress on cost parameters 

  • Demand structure by a mechanism of realisation;
  • Demand structure by a household cost;
  • Demand structure by cost of 1 square metre of household;
  • Demand structure by maintenance cost;
  • Combined demand structure.

Demand structure with a stress on infrastructure objects

  • Demand structure by infrastructure objects;
  • An optimal set of infrastructure for «Economy» class housing estates;
  • An optimal set of infrastructure for «Business» class housing estates;
  • An optimal set of infrastructure for «Elite» class housing estates;
  • An impact of the infrastructure elements on the price level of housing ownership;
  • An impact of infrastructure elements to the effectiveness of  cottages sale;
  • Combined demand structure.

Sales dynamics in the demand structure

  • Seasonality sales at the market of secured cottage towns in the Kiev’s Region;
  • Dynamics of sales volume of households in cottage towns;
  • Combined sales dynamics.

4. DEMAND AND SUPPLY RATIO (PRESENT SITUATION, FORECAST)

  • Demand and supply structure ratio by regions;
  • Demand and supply structure ratio by highways/directions;
  • Demand and supply structure ratio by remoteness from the city;
  • Demand and supply structure ratio by cottage towns class;
  • Demand and supply structure ratio by a total number of houses/land lots in housing estate;
  • Demand and supply structure ratio by size of housing estate / land lot;
  • Demand and supply structure ratio by construction stage;
  • Combined demand and supply structure ratio.

Demand and supply structure in the context of households 

  • Demand and supply structure ratio by a size of land lots within housing estate;
  • Demand and supply structure ratio by a number of houses’ basic projects;
  • Demand and supply structure ratio by construction type (sale object);
  • Demand and supply structure ratio by house size;
  • Demand and supply structure ratio by a level of house readiness;
  • Demand and supply structure ratio by a house construction technology;
  • Demand and supply structure ratio by materials of a house;
  • Demand and supply structure ratio by house finishing;
  • Demand and supply structure ratio by households planning ;
  • Combined demand and supply structure ratio.

Demand and supply structure with a stress on cost parameters 

  • Demand and supply structure ratio by a mechanism of realisation;
  • Demand and supply structure ratio by a household cost;
  • Demand and supply structure ratio by maintenance cost;
  • Combined demand and supply structure ratio.

Demand and supply structure with a stress on infrastructure objects

  • Demand and supply structure ratio by the offered services structure;
  • Demand and supply structure ratio by infrastructure objects;
  • Combined demand and supply structure ratio.

Our projects

 
Region: Kyiv region
 
Amount of houses: 499
 
Area of lot land: 119 Ha
 
 
Region: Kyiv region
 
Amount of houses: 1511
 
Area of lot land: 234 Ha
 
 
Region: Kyiv region
 
Amount of houses: 1979
 
Area of lot land: 300 Ha
 
 
Region: Kyiv region
 
Amount of houses: 596
 
Area of lot land: 80 Ha