Specialists SV Development Company was held marketing research elite housing market town of Kharkiv to analyse the feasibility of joining the project.
The study was used as the primary information, and the secondary. Primary sources of information were made by market experts (marketing analytics consulting and development company, managers and heads of departments of sales, realtors), as well as potential buyers / tenants households and infrastructure.
In addition, were used secondary sources of information (the results of previous studies, the State Committee for Statistics and the General Directorate of Statistics in Kharkov, Bureau of Technical Inventory, the National Bank of Ukraine, their own art and databases).
Technical specifications for the study of the housing market Kharkov
The total market analysis
Trends in residential real estate market;
The volume of proposals, its structure;
Market volume, market size, structure demand;
Trends and seasonality of sales, term exposure;
Outlook for the market.
Forming a portrait of potential buyers of elite real estate
Background to the formation of a portrait of potential buyers;
Forming a portrait of potential buyer;
An analysis of the proposal (current situation, forecast)
The structure proposals on location;
The structure of the proposal on Class;
The structure of the proposal by area;
The structure of the proposal by number of rooms;
The structure proposals for the price;
The structure proposals on planning decisions;
The structure proposals for building materials;
The structure of the proposal by the level of finishing;
The structure proposals in height ceilings;
The structure of proposals for infrastructure;
The split structure of the proposal, etc.
An analysis of patterns of demand (current situation, forecast)
The structure of demand for location;
The structure of demand for class;
The structure of demand by area;
The structure of demand by number of rooms;
The structure of demand for value;
The structure of demand planning decisions;
The structure of demand for building materials;
The structure of the level of demand finishing;
The structure of demand in height ceilings;
The structure of demand for infrastructure;
The split structure of demand, etc.
Calculation of financial-economic indicators, advice on entering the draft
